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Wall Street Journal

When life gives you lemons, you make lemonade. Or, in the case of Heather Truchot: wine. A few years ago, Heather was a graphic Deisgner for a technology firm. Then the dot-com era ended and she found herself unemployed. A friend introduced her to a modest-size winery where she was hired to do thier packaging and Web site. Heather was surprised how how difficult is was to promote wine due to the high costs of marketing. While there was a growing market for wine tasting, there was no easy way to connect wineries with wine enthusiasts. Heather instantly knew whe stumbled upon a huge opportunity. So she started Winerybound.com. But first, Heather had to grow from being simply a deisgner to thinking like an entrepeneur, a Web developer, and winemaker. Within four months, Heather collected a database of over 3,500 wineries and now winerybound.com has over 60,000 hits a month. Like all great wine, it gets better with age.